Market Analysis
Market Analysis identifies the best areas for expansion within a target geography. Instead of evaluating a specific site, our analysts assess an entire market to show you where opportunities exist so you can tell your broker exactly where to find sites.
What You Get
A Market Analysis delivers a strategic map of opportunity within your target market:
Opportunity Heat Map
Visual identification of high-potential areas ranked by fit for your concept
Whitespace Analysis
Gaps in competitor coverage where demand exceeds supply
Demographic Fit Scoring
Areas where population characteristics align with your target customer
Market Saturation Assessment
Understanding of competitive density across the market
Prioritized Target Zones
Ranked list of areas to focus your site search
Broker-Ready Output
Materials you can hand directly to brokers: "Show me sites in these areas"
How It Works
1. Define Your Target Market
Specify the geography you want to analyze:
A single metro area (e.g., "Dallas-Fort Worth")
A region (e.g., "Southeast Florida")
A state or multi-state territory
2. Share Your Concept Profile
Provide details about your business:
Store format and size requirements
Target customer demographics
Key co-tenancy preferences
Competitor set
Any geographic constraints or preferences
3. Analyst Evaluation
Our team analyzes the market using your concept parameters, combining GrowthFactor's data with expert judgment to identify where your concept is most likely to succeed.
4. Receive Your Analysis
You'll receive a comprehensive market map with prioritized opportunity zones, supporting data, and actionable guidance for your site search.
5. Strategic Discussion
Review findings with your analyst to discuss prioritization, refine targeting, and plan your approach to the market.
When to Request Market Analysis
Entering new markets: Expanding beyond your current geography and need to understand where to focus.
Strategic planning: Building a multi-year expansion roadmap and prioritizing markets.
Broker engagement: Preparing to engage brokers in a new market and want to give them specific direction.
Competitive response: A competitor is expanding aggressively and you need to identify defensive or offensive opportunities quickly.
Portfolio optimization: Assessing whether your current market coverage has gaps worth filling.
Franchise development: Identifying territories with strong potential for new franchisees
Getting Started
Ready to analyze a market?
In-Platform:
Open any deal in the Deal Dashboard
Click the Request Report button
Select Market Analysis as the report type
Enter the target market (city or region) and any additional details
Submit your request
Provide your target market and concept details, and we'll define the scope and timeline for your analysis.
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