Map Layers

Accessing the Layers Panel

Click the Layers button in the top-right corner of the map view. The Map Layers panel appears on the right side of the map, organizing available layers into categories. Each layer shows a count of items currently on the map (e.g., "Competitors 4" or "All Stores 90"). Click any layer to toggle its visibility, or use Show All / Hide All to control entire categories at once.

Managing Available Layers

To customize which layers appear in your legend, click the gear icon at the top of the Map Layers panel. This opens the Manage Available Layers settings, where you can enable or disable layers for your legend. Disabled layers won't appear in the Map Layers panel but can be re-enabled at any time.

Layer Categories

Area & Traffic

Visualize geographic context and movement patterns around a site.

• Trade Area — Displays the boundary of your selected trade zone. Updates automatically when you change your trade area settings.

• Local Traffic — Shows vehicle traffic counts on roads. More detailed data populates as you zoom in, displaying average daily vehicle counts on street segments.

• Foot Traffic — Renders a heatmap overlay showing visitor density. Warmer colors indicate higher foot traffic areas.

Business Markers

Display points of interest for your competitive landscape.

• Competitors — Businesses you've defined as direct competitors in Brand Settings, with distance and performance metrics.

• Complements — Complementary businesses that typically drive traffic benefiting your store type.

• Local Businesses — All nearby businesses with foot traffic data, not just those in your predefined lists.

Your Locations

Display your store portfolio and related analysis.

• All Stores — Every location in your existing store database.

• Filtered Stores — Only stores matching your current filter criteria.

• Cannibalization — Trade areas of nearby existing stores that may overlap with a potential new site.

Custom Layers & Territories

To create and manage custom layers, navigate to My Layers in the left sidebar under Manage. From the My Layers & Territories page, you can:

• Click + New Layer to create a custom map layer

• Click Create Territory to define territory boundaries

Custom layers you create will appear in the Custom Layers section of the Map Layers panel and can be toggled like any other layer.

Layer visibility settings do not affect underlying data or calculations—they only control what's displayed on the map.