house-chimneyMy Stores

My Stores is your central hub for managing your existing location portfolio. View, edit, and organize all your stores in one place—keeping the data that powers your sales projections, cannibalization analysis, and analog modeling accurate and up to date.


Accessing My Stores

Navigate to My Stores in the left sidebar under the Manage section. The page displays all locations in your organization's store database.


Views

Toggle between two views depending on your task:

Table View

Displays stores in a spreadsheet-style format with sortable columns:

Column
Description

Number

Store number or identifier

Address

Street address

City

City name

State

State abbreviation

Zip

ZIP code

Square Footage

Store size in square feet

Sales

Annual sales figure

Open Date

Date the store opened

Sorting: Click any column header to sort ascending or descending. This helps you quickly find stores by location, performance, size, or tenure.

Searching: Use the search bar to filter stores by address, city, or other attributes. Results update as you type.

Map View

Displays all stores as pins on an interactive map. This view helps you:

  • Visualize your geographic footprint

  • Identify regional clusters and coverage gaps

  • Understand spatial relationships between locations

  • Plan expansion in the context of existing stores

Click any pin to view that store's details.


Store Information

Each store record contains the following fields:

Core Fields

Field
Description
Used For

Store Number

Your internal identifier for the location

Reference and organization

Address

Street address

Geocoding, mapping, and location analysis

City

City name

Location identification

State

State

Regional filtering and analysis

ZIP Code

Postal code

Geographic grouping

Square Footage

Store size

Sales PSF calculations, analog matching

Annual Sales

Revenue figure

Analog modeling, sales projections

Open Date

When the store opened

Maturity assessment, analog filtering

Tags

Tags are customizable labels you assign to stores for filtering and organization. Common tag categories include:

  • Geography: Region, state, urban/suburban/rural

  • Format: Store type, size tier, prototype version

  • Performance: Top performer, underperformer, new store

  • Characteristics: Drive-through, mall location, freestanding

Tags are flexible—create whatever categories help you segment your portfolio meaningfully.


Editing Stores

Keep your store data current to ensure accurate analysis across the platform.

How to Edit

  1. Locate the store in Table View or Map View

  2. Click the edit icon (pencil) next to the store

  3. Update any fields in the Edit Store modal

  4. Click Save Changes

Editable Fields

All core fields can be modified:

  • Store Number

  • Square Footage

  • Address, City, State, ZIP Code

  • Annual Sales

  • Open Date

  • Tags

When to Update

Update store records when:

  • Sales figures change: Refresh annual sales with current actuals for accurate projections

  • Store renovations: Update square footage if the store expands or contracts

  • Corrections: Fix any data entry errors discovered during analysis

  • Reclassification: Add or modify tags as your segmentation strategy evolves


Managing Tags

Tags enable powerful filtering throughout the platform. When you filter by tags in Quick Search, only matching stores are used for analog comparisons and appear as filtered pins on the map.

Adding Tags

  1. Open the Edit Store modal for any location

  2. Click the Tags dropdown

  3. Start typing to search existing tags or create a new one

  4. Select a tag to apply it, or choose "Create [tag name]" to add a new tag

  5. Save changes

Removing Tags

  1. Open the Edit Store modal

  2. Click the X next to any tag to remove it

  3. Save changes

Tag Strategy

Design tags that support your analysis workflow:

Filter for regional analogs:

Tag stores by state or region → Filter to compare a Texas site only against Texas stores

Segment by format:

Tag stores as "Urban," "Suburban," "Rural" → Filter to compare similar site types

Exclude outliers:

Tag stores affected by unusual circumstances (construction, temporary closure) → Exclude them from analog sets

Track performance tiers:

Tag stores as "Top Quartile," "New Store," etc. → Quickly identify comparison groups


Deleting Stores

Remove stores that are no longer part of your portfolio:

  1. Locate the store in Table View

  2. Click the delete option

  3. Confirm deletion

Caution: Deleted stores are removed from your database and will no longer appear in analog modeling, cannibalization analysis, or map views. Only delete stores that have permanently closed or were entered in error.


How Store Data Powers the Platform

Your store database is the foundation for key platform features:

Sales Projections

Analog modeling compares searched sites against your existing stores. Accurate sales and square footage data directly impacts projection quality.

  • Sales figures determine performance benchmarks

  • Square footage enables PSF calculations

  • Location attributes drive similarity matching

Cannibalization Analysis

The platform calculates trade area overlap between searched sites and your existing stores. Store locations must be accurate for meaningful cannibalization estimates.

Filtering and Comparisons

When you apply tag-based filters in Quick Search:

  • Only stores matching your filter criteria are used as analogs

  • Filtered stores appear as purple pins on the map

  • Projections recalculate based on the filtered comparison set

Map Layers

Your stores appear on the Quick Search map via the All Stores and Filtered Stores layers, providing context when evaluating new sites.


Data Quality Best Practices

Keep sales current. Outdated sales figures skew projections. Update annually at minimum, or more frequently if your business is seasonal or rapidly changing.

Verify addresses. Incorrect addresses affect geocoding, which impacts trade area analysis and cannibalization calculations. Ensure addresses are complete and accurate.

Use consistent tagging. Establish tag naming conventions and apply them consistently. "TX" and "Texas" as separate tags fragments your data.

Audit periodically. Review your store database quarterly to catch closures, relocations, or data errors before they affect analysis.

Document unusual stores. If a store has circumstances that make it a poor analog (temporary construction impact, non-standard format), tag it so you can exclude it from comparisons when appropriate.


Bulk Updates

For large-scale data updates (annual sales refresh, new tag rollout, portfolio restructuring), contact your GrowthFactor team. Bulk imports and updates can be processed to avoid manual entry for large portfolios.


Store data integrates with:

  • Quick Search: Stores appear on maps and power analog comparisons

  • Sales Projections: Store performance drives revenue forecasts

  • Cannibalization: Store locations determine overlap analysis

  • Filters: Tags enable filtered analog sets

  • Deal Dashboard: Compare pipeline opportunities against your existing portfolio

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