Brand Settings

Brand Settings configure how GrowthFactor analyzes sites for your organization—defining your competitors, complements, and the parameters that power your sales projections.

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Accessing Brand Settings

Navigate to Brand Settings in the left sidebar under Settings. Only administrators can modify these settings.

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Model Configuration

Your sales projection model is calibrated to your brand's performance. Model settings determine:

• Which demographic variables are weighted in analog matching

• How similarity scores are calculated

• Which stores are included in the comparison set

Viewing Current Variables

To view your current model configuration:

1. Go to Brand Settings in the left sidebar under Settings

2. Select the Demographic Variables tab

You'll see a table of all configured variables, including the variable code, metric type, and any base variables they're calculated from.

Use the ESRI Data Browser to find variable codes. Enter the full code including collection ID (e.g., KeyUSFacts.TOTPOP_CY).

Requesting Variable Changes

To request changes to your model's demographic variables:

1. Go to Brand Settings

2. Select the Demographic Variables tab

3. Click + Change Variables in the top right

In the Request Variable Changes form, select your request type:

• Add new variables — Include additional demographic factors in your model

• Change existing variables — Modify how current variables are configured

• Remove variables — Remove variables no longer relevant to your analysis

Describe the changes you need in the text field, then click Submit Request. Your GrowthFactor team will review and implement the changes.

Multiple Models

Some organizations have multiple models for different store formats, regions, or concepts. When searching a site, the results panel indicates which model is active (e.g., "GrowthFactor Model: Non-Texas Stores").

Work with your GrowthFactor team to set up additional models if your portfolio requires segmented analysis.

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Trade Zones

Trade zones define the geographic areas used to calculate demographics and analyze site potential. To configure trade zones:

1. Go to Brand Settings

2. Select the Trade Zones tab

3. Click + Add Trade Zone to create a new zone

For each trade zone, configure:

• Type — Choose from Ring Buffer (radius-based), Network Service Area (drive time), or Foot Traffic

• Value — The numeric size of the zone

• Unit — Miles, Kilometers, Minutes, or Percent depending on zone type

You can configure multiple trade zones to analyze different catchment areas. Click the trash icon to remove a trade zone.

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Competitors

Define which businesses are direct competitors for your concept. These can be set during onboarding and on the platform.

How they're used:

• Displayed in the Competitors section when you search a site

• Shown on the map when the Competitors layer is enabled

• Factored into competitive density analysis and GrowthFactor Score

Complements

Define which businesses indicate good co-tenancy for your concept.

How they're used:

• Displayed in the Complements section when you search a site

• Shown on the map when the Complements layer is enabled

• Help assess co-tenancy opportunities and traffic drivers

To configure:

1. Go to "Brand Settings"

2. Select "Brand Behaviors"

From here, you can change:

1. Brand Name, referring to the "slug" for a given business. A "slug" is a standardized writing format version of a Brand Name. For example, the restaurant chain "123 Restaurants Boston" may have slug "123-restaurants-boston". A full list of Brand Names and associated slugs can be found at https://docs.radar.com/places/chains.

2. Behavior

   1. Avoid, for competitors

   2. Drawn, for complements

3. Add/Delete a Brand

After your are done editing, select "Save Changes", in the top right.

🚨 We're aware of some issues in editing brand settings. If you run into any issues, please email [email protected], and we will update the settings for you.

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