Site Deep Dive
A Site Deep Dive is a comprehensive, analyst-led evaluation of a specific location.
What You Get
A Site Deep Dive goes beyond standard demographic reports to focus on factors that actually drive retail performance:
Foot Traffic Patterns
Visitor flow specific to your business type and operating hours
Demographic Alignment
How well the local population matches your target customer
Competition Assessment
Competitive density, performance, and market positioning
Traffic Flow & Visibility
Road access, sight lines, and drive-by exposure
Site-Specific Factors
Parking, ingress/egress, co-tenancy, physical characteristics
How It Works
1. Submit Your Request
Provide:
Site address you're evaluating
Business type and concept overview
Target customer profile
Any specific concerns or questions you want addressed
2. Analyst Evaluation
A dedicated retail real estate analyst performs the evaluation. Each analyst has direct experience in site selection and understands what drives location performance.
3. Receive Your Analysis
You'll receive a comprehensive evaluation document covering all analysis areas with specific findings for your site.
4. Discuss the Findings
Every Site Deep Dive includes direct access to the analyst who conducted your evaluation. Schedule time to discuss the findings, ask questions, and understand what the results mean for your decision.
When to Request a Site Deep Dive
Before signing a lease: Validate your analysis before committing to a major investment.
Competitive situations: When speed matters but accuracy matters more—auctions, multiple offers, or first-mover opportunities.
Mixed signals: The data looks good on some dimensions but raises questions on others.
Unfamiliar markets: Expanding into new geographies where you lack local knowledge.
High-value locations: Sites where the investment size justifies additional diligence.
Committee preparation: Strengthen your recommendation with independent expert validation.
Multiple Site Evaluation
Evaluating several sites simultaneously? We can assess multiple locations, providing comparative analysis to help you prioritize opportunities and allocate resources effectively.
Getting Started
Ready to request a Site Deep Dive?
In-Platform:
Open any deal in the Deal Dashboard
Click the Request Report button
Select Site Deep Dive as the report type
Enter the site address and any additional details
Submit your request
Provide the site address and your concept details, and we'll scope the engagement and get started.
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