Quick Search

Quick Search is your starting point for site analysis. Go from an address to a complete picture of any location in seconds—demographics, competitors, traffic, sales projections, and more, all in one view.

Layout Overview

Quick Search has three main components:

Search Bar (Top)

Enter addresses to analyze. Adjacent controls include:

• Trade Area Selector – Configure your analysis boundary (e.g., "16 min drive time")

• Filters – Filter which existing stores are used for comparison

• Layers – Control what's displayed on the map

Map (Center)

Interactive map displaying:

• Your searched location

• Trade area boundaries

• Existing stores, competitors, complements

• Traffic data

• Foot traffic heat maps

• Custom layers and deal pins

Standard map controls (zoom, pan, satellite view) are in the lower right corner

Results Panel (Left)

Site intelligence for your searched location:

• Address and action buttons (Add Deal, Share & Export)

• GrowthFactor Score

• Sales projections

• Nearby businesses (competitors and complements)

• Cannibalization analysis

• Traffic data

• Demographics summary

Click View full analysis for detailed information.

Entering an Address

The search bar at the top of the map accepts any U.S. address. Simply type and select from the autocomplete suggestions to ensure accurate geocoding.

You can search using:

• Full street addresses (e.g., "123 Main St, Boston, MA 02108")

• Partial addresses with city and state (e.g., "Main St, Boston, MA")

• Intersections (e.g., "Main St & Oak Ave, Chicago, IL")

• City or neighborhood names for broader exploration (e.g., "Downtown Austin, TX")

Once you select an address, the map centers on that location and the platform automatically loads all relevant site intelligence into the results panel.

Analyze Anywhere

Don't have a specific address? You can also start an analysis by right-clicking directly on any point on the map and selecting "Begin Site Analysis." This is useful when exploring areas visually or evaluating sites where you only know the general location.

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Keyboard and Mouse Tips

Action	How
Pan the map	Click and drag
Zoom	Scroll wheel or +/- buttons
Analyze any point	Right-click on map → "Begin Site Analysis"
Open deal details	Click any deal card

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Trade Area Settings

The trade area selector (displayed in the top bar, e.g., "16 min drive time") controls the geographic boundary for your analysis. Click it to adjust your trade area using:

• Presets: Standardized radiuses configured for your organization

• Walk/Drive Times: Custom isochrones based on actual travel time (1–60 minutes)

• Trade Zones: Foot traffic-based boundaries showing where visitors actually come from

After adjusting settings, click Apply Changes to update all data in the results panel to reflect your new trade area.

Filters

Click Filters to refine which of your existing stores are used for comparison and analog modeling. Filter by tags you've assigned to your locations (e.g., state, store format, urban/suburban) to ensure you're comparing the searched site against relevant benchmarks.

When filters are active:

• Filtered Stores appear as purple pins on the map

• Analog comparisons use only stores matching your filter criteria

• The filter selection displays in the top bar for easy reference

Layers

Click Layers to control what's displayed on the map. Toggle visibility for traffic data, business markers, your store locations, deal stages, and custom data overlays. Use the gear icon at the top of the panel to customize which layers are available in your legend. See the Map Layers documentation for details.

Understanding the Results Panel

When you search a site, the results panel opens on the left side of the screen, presenting a comprehensive analysis organized into expandable cards.

Site Header

The top of the panel displays:

• Full address of the searched location

• Print icon to generate a PDF report via Waldo

• Add to Deals button to add this site to your deal pipeline

GrowthFactor Score

The GrowthFactor Score provides an AI-powered assessment of the site across key real estate dimensions. This score gives you an instant, objective benchmark for comparing sites—no manual analysis required.

The score is editable, allowing you to adjust it based on your own evaluation after visiting the site or gathering additional context.

Sales Projections

This card displays revenue forecasts based on analog modeling against your existing store portfolio.

• Midpoint: The expected sales figure based on comparable stores

• Lower/Upper Range: Confidence interval showing the realistic performance range

• Lowest/Highest Sales Among Comparable Stores: Anchors showing the full spectrum of analog performance

Toggle between Total Sales and Sales PSF (per square foot) views. If you know the square footage of the site you're evaluating, enter it to see total revenue projections.

The projections automatically respect any filters you've applied, ensuring forecasts are based on the most relevant comparable stores.

Nearby Businesses

This section lists Competitors and Complements within your trade area, ranked by distance from the site.

Each business displays:

• Distance from the searched location

• Foot Traffic Rankings showing how that location performs compared to others in its brand (locally, statewide, and nationally)

Click "View all" to see the complete list with detailed performance breakdowns, including monthly visit counts and category performance metrics. This helps you assess not just what businesses are nearby, but how well they're performing.

Demographics

Expandable demographic cards show the population characteristics within your defined trade area:

• Age Distribution: Population breakdown by age group with comparison to national averages

• Income Distribution: Household income brackets with comparison to national averages

• Additional breakdowns: Race, education, and gender distributions

Each chart highlights the largest group, the biggest difference from national averages, and median values—giving you quick insight into whether the local population matches your target customer profile.

Cannibalization

If the searched site falls within the trade area of any existing stores, this card shows the potential impact:

• Store address of each potentially affected location

• Impact percentage estimating the overlap

• Risk level (Low, Medium, High) for quick assessment

The Cannibalization layer on the map visualizes these overlapping trade areas, helping you understand the geographic relationship between the new site and your current footprint.

AI Insights

This beta feature automatically searches for relevant news, developments, and contextual information about the location. Click to expand and view sources—useful for understanding local market conditions, upcoming developments, or recent changes in the area.