# Points of Interest (POI)

The Points of Interest (POI) layer displays local businesses surrounding your selected location or trade area. This layer helps you visualize the commercial landscape and business density in a given area, with filtering options to focus on businesses relevant to your analysis.

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### Overview

When enabled, the POI layer overlays business markers on the map representing nearby businesses. This information is valuable for:

* Understanding the types of businesses operating near a potential site
* Identifying commercial corridors and retail clusters
* Evaluating the overall business density of an area
* Discovering neighboring tenants and co-tenancy opportunities

### Enabling the POI Layer

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1. Click the **Layers** button in the top navigation bar
2. Under **Places**, locate **Points of Interest**
3. Click the visibility icon to toggle the layer on or off
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<figure><img src="https://2595087262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FjYLFGKmaRxwLlrdFzDm2%2Fuploads%2Fgit-blob-71d5e4eab26467d629df50961109190cf30cdb6b%2Fpoi-layer-selector-2026-03-16.png?alt=media" alt="Map Layers panel showing the Points of Interest layer under the Places category" width="375"><figcaption></figcaption></figure>
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#### POI Layer Filters

When the Points of Interest layer is enabled, two filter buttons appear below it in the layers panel. These filters let you refine which businesses are displayed.

**Foot Traffic Filter**

Click the **Foot Traffic** button to show only businesses that have foot traffic data available.

* **When enabled (blue):** Only businesses with foot traffic data are displayed
* **When disabled (gray):** All businesses are displayed regardless of data availability

**Tracked Filter**

Click the **Tracked** button to show only businesses that match your organization's configured brand or category preferences — those marked as Drawn, Avoid, or Neutral.

* **When enabled (blue):** Only tracked businesses are displayed
* **When disabled (gray):** All businesses are displayed, including untracked ones

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### Editing What's Shown (Temporary Filtering)

You can personalize which brands and categories display on the Tracked POIs layer directly from the map, without changing your organization's permanent settings.

#### How It Works

1. With the Tracked POIs layer enabled, click **Edit what's shown** below the layer toggle
2. Add or remove specific brands and categories from the display
3. Click **Apply** to confirm your changes

Changes take effect immediately on the map. You also have:

* **Reset** — Reverts your changes back to the previous state
* **Sync** — Resets the tracked POIs to match your organization's current settings

#### Session-Scoped Edits

These edits are temporary and scoped to your session — they don't affect other team members or change your organization's permanent brand and category settings. For permanent changes, update your presets in [Organization Settings](https://docs.growthfactor.ai/getting-started/organization-settings).

#### When to Use Temporary Filtering

* **Exploring a new market:** Temporarily add categories to understand the local business mix without permanently tracking them
* **Ad hoc competitive analysis:** Filter to specific competitor brands during a site visit debrief
* **Client presentations:** Tailor the visible businesses for a specific audience without modifying your default configuration

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