Pins
What a Pin Can Represent
A pin marks a point on the study map. Use one for:
A candidate site you're evaluating.
A location you want data on — a pin can run Site Score, Forecast, Cannibalization, and Foot Traffic.
An anchor for a trade zone. See Shapes.
Dropping a Pin
Open the Pins group in the map toolbar, choose Drop pin (shortcut D), then click the map. You can also right-click any empty point on the map and choose Drop pin here. Drop a pin mode will stay on until you select a location to drop the pin or press ESC.
The pin that is created will be labelled with the street name from the address. The description will be the pin's full address.
Searching for an Address
Choose Search to drop pin (shortcut S) to open a search box — Search an address to drop a pin…. Enter an address to drop a pin.
Duplicate Pin Detection
If the point you click resolves to a place already pinned in the study, that existing pin is reused rather than a second one stacking on top of it.
When you ask the agent for an address instead, it checks for pins within 50 meters of that point first and asks whether you want to use the existing pin or drop a new one. The same check applies when it draws a trade zone at a raw coordinate.
Naming a Pin
A pin's on-map label is its handle, and it's editable everywhere the pin appears: click the handle in the map toolbar or in the side panel header, or right-click the pin and choose Rename. Handles have to be unique within a study across pins and shapes alike, so a name already in use is rejected.
When you ask the agent to drop a pin you can give it a name up front, and that name becomes the label instead of the address.
Moving a Pin
Select a pin, then drag it. Pins are only draggable while selected. Anything anchored to the pin, including its trade zones and any analysis run on it, refreshes at the new location. If a linked refresh doesn't finish, an error message appears notifying you to move the pin again to retry.
A pin linked to a deal can't be dragged — move the deal from its own detail page instead.
The Pin Side Panel
Selecting a pin opens its detail panel on the right:
Name — the pin's handle, editable in place, with its address beneath (coordinates when no address resolved).
Trade zones — every zone anchored to this pin, plus a button to add another.
Data — what's available for the location. See below.
Comments — the pin's thread, with a count badge on the tab.
Data at a Pin
The Data tab is where you see what's available for that location. Open one and it stays in the panel, so you can keep several in view at once.
Site Score — a lens-weighted score for the location, broken out by lens. Admins get an Edit shortcut into the lens configuration. See GrowthFactor Score.
Forecast — a sales projection from one of your workspace's predictive models. Pick the model and fill in its inputs, and you can inspect the analogs behind the result. See Sales Forecast.
Cannibalization — how much this pin's trade zone overlaps the other pins, stores, and deals in the study. See Shapes.
Foot Traffic — visitation for the location.
Demographics is measured across an area, so it comes from a shape rather than a pin.
Styling a Pin
Selecting a pin swaps the draw toolbar for a style toolbar with a Pin color swatch, Draw trade zone, and Delete. Color is the only visual property a pin has — fill and border styling apply to shapes.
Commenting on a Pin
Open the Comments tab and type into Add a comment to this pin…, or right-click the pin and choose Add comment, which jumps straight to the tab with the box focused. Threads are flat — later entries post as replies into the same list under Reply…. See Annotations and Comments.
The Pin Context Menu
Right-click a pin for:
Draw trade zone
Create deal — hidden once the pin already has a linked deal
Add comment
Rename
Delete "P1" — the item names the pin it will remove
Existing Stores on the Map
How Your Stores Appear
Your portfolio from My Stores draws on the study map as the All Stores layer, clustered and toggleable like any other layer. Stores aren't part of the study document — every teammate with workspace access sees the same stores, and selecting one is a local action that changes nothing for anyone else.
The Site Panel
Click a store to select it. The side panel opens on that store, headed by its site ID and address, and the map toolbar offers Draw trade zone — you can anchor a zone straight to the store without dropping a pin on top of it. The panel also lists Trade zones already anchored to the store and lets you run Cannibalization on it.
Right-clicking a store gives you just two items: Draw trade zone and Update ID. Stores have no comment threads.
Editing Store Details
Edits in the panel write back to the store itself, so they show up everywhere that store appears:
Site ID — the panel title; also reachable via Update ID on the context menu
Sales
Sq ft
Opened
Pins vs. Existing Stores
A candidate location you place in a study
A location you already operate
Lives in the study
Lives in your workspace portfolio
Renameable, recolorable, deletable
Edit its ID, sales, sq ft, and open date
Has a comment thread
No comment thread
Its trade zones are deleted along with the pin
Its trade zones outlive any one study pin
Creating a Deal from a Pin
Click Create deal in the pin's side panel, or pick it from the pin's context menu. The deal is seeded from the pin — the handle becomes the title, the pin's address becomes the location, and any comments on the pin carry over as notes.
Creating the deal turns the pin itself into that deal on the map: it takes on its stage's color (it starts in the Searched stage) and shows a deal icon instead of its old styling, and it can no longer be dragged. Any trade zones anchored to the pin move over to the deal, so they stay linked. The pin also moves out of the Pins section and into Deals & Stores in the Study panel. See Studies Overview.
Selecting it now opens the deal's detail view — showing both its site data and its deal fields — instead of the pin panel. A pin can only be linked to one deal, so once it's created, Create deal no longer appears on its context menu. See Creating and Managing Deals.
If the linked deal is later deleted, selecting the pin shows a notice that the deal is gone, with a Delete pin button to remove the orphaned pin and any of its trade zones.
The deal is created in the study's workspace, which isn't always the workspace you have selected — a study shared with you from another workspace creates its deals there.
Removing a Pin
Delete a pin from its context menu or the Delete button on the style toolbar. Deleting it also deletes any trade zone anchored to it. If the pin was created by an analysis, deleting it removes that whole analysis and everything else it produced.
Its comments go with it. Pinning the same spot again gives you a new pin, not the old one back.
Asking the Agent
The agent can do all of the above. Try:
"Drop a pin at 123 Main St and call it Site A"
"Move P1 to 400 Oak Ave"
"Make P1 orange"
"What's the address of P2?"
"Delete P3"
See GrowthFactor Agent.
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