Site Analysis
Site Analysis takes one address and returns a full read on it: demographics, competitors, traffic, a score, and a sales forecast, in a single panel.
Site Analysis appears under Legacy in the sidebar. It evaluates one address at a time. To compare several locations on one map, or to plan a whole market, work in a study instead — see Market Planning.
Layout Overview
Site Analysis has three main components:
Search Bar (Top)
Enter addresses to analyze. Adjacent controls include:
Trade Area Selector – Configure your analysis boundary (e.g., "16 min drive time")
Layers – Control what's displayed on the map
Map (Center)
Interactive map displaying:
Your searched location
Trade area boundaries
Existing stores, competitors, complements
Traffic data
Foot traffic heat maps
Custom layers and deal pins
Standard map controls (zoom, pan, satellite view) are in the lower right corner
Results Panel (Left)
Site intelligence for your searched location:
Address and action buttons (Add Deal, Share, Export)
Sales projections
Nearby businesses (competitors and complements)
Cannibalization analysis
Traffic data
Demographics summary
Click View full analysis for detailed information.
Entering an Address
The search bar at the top of the map accepts any U.S. address. Simply type and select from the autocomplete suggestions to ensure accurate geocoding.
You can search using:
Full street addresses (e.g., "123 Main St, Boston, MA 02108")
Partial addresses with city and state (e.g., "Main St, Boston, MA")
Intersections (e.g., "Main St & Oak Ave, Chicago, IL")
City or neighborhood names for broader exploration (e.g., "Downtown Austin, TX")
Once you select an address, the map centers on that location and the platform automatically loads all relevant site intelligence into the results panel.
Analyze Anywhere
Don't have a specific address? You can also start an analysis by right-clicking directly on any point on the map and selecting "Begin Site Analysis." This is useful when exploring areas visually or evaluating sites where you only know the general location.
Keyboard and Mouse Tips
Pan the map
Click and drag
Zoom
Scroll wheel or +/- buttons
Analyze any point
Right-click on map → "Begin Site Analysis"
Open deal details
Click any deal card
Trade Area Settings
The trade area selector (displayed in the top bar, e.g., "16 min drive time") controls the geographic boundary for your analysis. Click it to adjust your trade area using:
Presets: Standardized radiuses configured for your organization
Walk/Drive Times: Custom isochrones based on actual travel time (1–60 minutes)
Trade Zones: Foot traffic-based boundaries showing where visitors actually come from
After adjusting settings, click Apply Changes to update all data in the results panel to reflect your new trade area.
For what each method measures and when to use it, see Trade Zones.
Layers
Click Layers to control what's displayed on the map. Toggle visibility for traffic data, business markers, your store locations, deal stages, and custom data overlays. Use Manage Layers at the bottom of the panel to choose which layers are available in your legend. See Map Layers for details.
Understanding the Results Panel
When you search a site, the results panel opens on the left side of the screen, presenting a comprehensive analysis organized into expandable cards.
Site Header
The top of the panel displays:
Full address of the searched location
Print icon to generate a PDF report via Waldo
Add to Deals button to add this site to your deal pipeline
GrowthFactor Score
The GrowthFactor Score provides an AI-powered assessment of the site across key real estate dimensions. This score gives you an instant, objective benchmark for comparing sites—no manual analysis required.
The score is editable, allowing you to adjust it based on your own evaluation after visiting the site or gathering additional context.
Sales Projections
This card displays revenue forecasts based on analog modeling against your existing store portfolio.
Midpoint: The expected sales figure based on comparable stores
Lower/Upper Range: Confidence interval showing the realistic performance range
Lowest/Highest Sales Among Comparable Stores: Anchors showing the full spectrum of analog performance
Enter the square footage of the site you're evaluating to see Total Sales projections, or leave it blank to view Sales PSF (per square foot).
Nearby Businesses
This section lists Competitors and Complements within your trade area, ranked by distance from the site.
Each business displays:
Distance from the searched location
Foot Traffic Ranking badge showing how that location performs against comparable local stores (same brand when brand data is available, same category otherwise); click the business for state and national comparisons
Click "View all" to see the complete list with detailed performance breakdowns, including monthly visit counts and category performance metrics. This helps you assess not just what businesses are nearby, but how well they're performing.
Demographics
Expandable demographic cards show the population characteristics within your defined trade area:
Age Distribution: Population breakdown by age group with comparison to national averages
Income Distribution: Household income brackets with comparison to national averages
Additional breakdowns: Race, education, and gender distributions
Each chart highlights the largest group, the biggest difference from national averages, and median values—giving you quick insight into whether the local population matches your target customer profile.
Cannibalization
If the searched site falls within the trade area of any existing stores, this card shows the potential impact:
Store address of each potentially affected location
Impact percentage estimating the overlap
Risk level (Low, Medium, High) for quick assessment
The Cannibalization layer on the map visualizes these overlapping trade areas, helping you understand the geographic relationship between the new site and your current footprint.
AI Insights
This beta feature automatically searches for relevant news, developments, and contextual information about the location. Click to expand and view sources—useful for understanding local market conditions, upcoming developments, or recent changes in the area.
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