> For the complete documentation index, see [llms.txt](https://docs.growthfactor.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.growthfactor.ai/site-analysis-legacy/site-analysis.md). # Site Analysis Site Analysis takes one address and returns a full read on it: demographics, competitors, traffic, a score, and a sales forecast, in a single panel. {% hint style="info" %} Site Analysis is a legacy feature and appears under **Legacy** in the sidebar. It will eventually be deprecated in favor of studies. To analyze a site in a study, drop a pin on it. See [Studies Overview](/study/overview.md). {% endhint %} ### Layout Overview Site Analysis has three main components: #### Search Bar (Top) Enter addresses to analyze. The **Trade Area Selector** beside it sets your analysis boundary (e.g., "16 min drive time"). The **Layers** button in the top-right corner of the map controls what's displayed.
#### Map (Center) Interactive map displaying: * Your searched location * Trade area boundaries * Existing stores, competitors, complements * Traffic data * Foot traffic heat maps * Custom layers and deal pins Standard map controls (zoom, pan, basemap style) are in the lower right corner {% columns %} {% column %} **Results Panel (Left)** Site intelligence for your searched location: * Address and action buttons (**Add Deal**, **Share**, **Export**) * [GrowthFactor Score](/data-and-analytics/growthfactor-score.md) * Sales forecast * Analogs * AI Insights * Tracked businesses * Cannibalization analysis * Vehicle traffic * Demographics summary On the Analogs and Demographics cards, click **+ View full analysis** for detailed information. {% endcolumn %} {% column %}
{% endcolumn %} {% endcolumns %} #### Entering an Address or Place The search bar at the top of the map accepts any U.S. address, as well as businesses and landmarks. Simply type and select from the autocomplete suggestions to ensure accurate geocoding. You can search using: * **Full street addresses** (e.g., "123 Main St, Boston, MA 02108") * **Partial addresses** with city and state (e.g., "Main St, Boston, MA") * **Intersections** (e.g., "Main St & Oak Ave, Chicago, IL") * **City or neighborhood names** for broader exploration (e.g., "Downtown Austin, TX") * **Businesses or landmarks** (e.g., "Fenway Park") Once you select a result, the map centers on that location and the platform automatically loads all relevant site intelligence into the results panel. #### Analyze Anywhere Don't have a specific address? You can also start an analysis by right-clicking directly on any point on the map and selecting **"Begin Site Analysis."** This is useful when exploring areas visually or evaluating sites where you only know the general location. *** ### Keyboard and Mouse Tips | Action | How | | ------------------------ | ------------------------------------------ | | **Pan the map** | Click and drag | | **Zoom** | Scroll wheel or +/- buttons | | **Analyze any point** | Right-click on map → "Begin Site Analysis" | | **See a deal's details** | Click its pin on the map | *** #### Trade Area Settings The trade area selector (displayed in the top bar, e.g., "16 min drive time") controls the geographic boundary for your analysis. Click it to adjust your trade area using: * **Walk/Drive Times:** Choose **Radius** (1–30 miles), **Drive Time** (1–60 minutes), or **Walk Time** (1–30 minutes) * **Trade Zones:** Foot traffic-based boundaries showing where visitors actually come from Workspace admins can click **Edit Default** to change the workspace's default trade zone. After adjusting settings, click **Apply Changes** to update all data in the results panel to reflect your new trade area. For what each method measures and when to use it, see [Trade Zones](/data-and-analytics/trade-zones.md). #### Layers Click **Layers** to control what's displayed on the map. Toggle visibility for traffic data, business markers, your store locations, deal stages, and custom data overlays. Use **Manage Layers** at the bottom of the panel to choose which layers are available in your legend. See [Map Layers](/manage/map-layers.md) for details. ### Understanding the Results Panel When you search a site, the results panel opens on the left side of the screen, presenting a comprehensive analysis organized into expandable cards. #### Site Header The top of the panel displays: * **Full address** of the searched location — or, if you searched a business or landmark, its name with the address beneath * **Add Deal** to add this site to your deal pipeline. It changes to **Added Deal** once the deal exists * **Export** to print a PDF report or download an Excel file. See [Sharing and Exporting](/site-analysis-legacy/sharing-and-exporting.md) #### GrowthFactor Score The GrowthFactor Score provides an AI-powered assessment of the site across key real estate dimensions. This score gives you an instant, objective benchmark for comparing sites—no manual analysis required. The score is editable, allowing you to adjust it based on your own evaluation after visiting the site or gathering additional context. The score card appears only when the GrowthFactor Score is enabled for your organization. #### GrowthFactor Forecast This card forecasts sales for the site using your organization's forecast models. It appears only if your organization has sales data. 1. Choose a model, if your workspace has more than one 2. Enter the site properties the model asks for, under **Site Properties** 3. The forecast runs once the required properties are filled in The result shows the forecast with a badge comparing it to your comparable stores. Below it, the **Forecast** card shows the forecast's range, and the **Comparables** card shows the range of your comparable stores' sales. See [Sales Forecast](/data-and-analytics/sales-forecast.md). #### Analogs This card lists your existing stores most similar to the site, each with its similarity score. Click **+ View full analysis** to see how each analog compares on every variable. #### AI Insights This beta feature automatically searches for relevant news, developments, and contextual information about the location. Click **Sources** to expand the list of articles it drew from. It's useful for understanding local market conditions, upcoming developments, or recent changes in the area. #### Tracked Businesses This card lists the brands and categories your workspace tracks near the site. Each business shows: * **Distance** from the searched location * **Foot Traffic Ranking** badge showing how that location performs against comparable local stores (same brand when brand data is available, same category otherwise); click the business for state and national comparisons Filter the list with **All**, **Brands**, or **Categories**. Sort it by **Distance** or **Foot Traffic**, and turn on **Unique Brands Only** to show only the nearest location of each brand. Click **+ Show N more** to expand the list. Click **Manage** to change which brands and categories are tracked. See [Competitors and Complements](/data-and-analytics/competitors-and-complements.md). #### Demographics Expandable demographic cards show the population characteristics within your defined trade area: * **Age Distribution:** Population breakdown by age group with comparison to national averages * **Income Distribution:** Household income brackets with comparison to national averages * **Additional breakdowns:** Race, education, and gender distributions Click **+ View full analysis** to open the full breakdown. It has tabs for **Age**, **Income**, **Gender**, **Race**, and **Education**, plus **Workspace Defaults** for the variables your workspace tracks. Each compares the trade area to the national average and, when available, to your store average. See [Demographics](/data-and-analytics/demographics.md). #### Cannibalization If the searched site falls within the trade area of any existing stores, this card shows the potential impact: * **Store address** of each potentially affected location * **Impact percentage** estimating the overlap * **Risk level** (**Low**, **Mid**, **High**) for quick assessment The Cannibalization layer on the map visualizes these overlapping trade areas, helping you understand the geographic relationship between the new site and your current footprint. Click a store in the card to turn on the layer and select that store's trade area. #### Vehicle Traffic The **Hourly vehicle traffic** card shows the nearest road's daily volume in vehicles per day (VPD), with a chart of traffic by hour. See [Vehicle Traffic](/data-and-analytics/vehicle-traffic.md). --- # Agent Instructions This documentation is published with GitBook. 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