Points of Interest

The Points of Interest (POI) layer displays local businesses surrounding your selected location or trade area. This layer helps you visualize the commercial landscape and business density in a given area, with filtering options to focus on businesses relevant to your analysis.

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Overview

When enabled, the POI layer overlays business markers on the map representing nearby businesses. This information is valuable for:

• Understanding the types of businesses operating near a potential site
• Identifying commercial corridors and retail clusters
• Evaluating the overall business density of an area
• Discovering neighboring tenants and co-tenancy opportunities

Enabling the POI Layer

1. Click the Layers button in the top navigation bar
2. Under Places, locate Points of Interest
3. Click the visibility icon to toggle the layer on or off

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POI Layer Filters

When the Points of Interest layer is enabled, two filter buttons appear below it in the layers panel. These filters let you refine which businesses are displayed.

Foot Traffic Filter

Click the Foot Traffic button to show only businesses that have foot traffic data available.

• When enabled (blue): Only businesses with foot traffic data are displayed
• When disabled (gray): All businesses are displayed regardless of data availability

Tracked Filter

Click the Tracked button to show only businesses that match your organization's configured brand or category preferences — those marked as Drawn, Avoid, or Neutral.

• When enabled (blue): Only tracked businesses are displayed
• When disabled (gray): All businesses are displayed, including untracked ones

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Editing What's Shown

You can change which brands and categories display on the Tracked POIs layer directly from the map. Your edits are personal to you and don't change the workspace settings.

Workspace Defaults vs. Your Custom Set

The header of the editor tells you which set you're looking at:

• Using workspace defaults — the tracked brands and categories configured in Workspace Settings, shared by everyone in the workspace
• Custom for you — your own set, marked with a colored dot

How It Works

1. With the Tracked POIs layer enabled, click Edit what's shown below the layer toggle
2. Add or remove brands in the Brands section and categories in the Categories section

There's no confirm step. Each change saves and takes effect on the map right away. Clear empties a whole section.

Getting Back to Workspace Defaults

• Reset to defaults — appears while you're in Custom for you. Discards your custom brands and categories and follows the workspace defaults again. A confirmation dialog appears first.
• Refresh defaults — appears while you're Using workspace defaults. Pulls in the current workspace settings.

Saving Your Set to the Workspace

Admins in Custom for you mode also see Save as new workspace defaults. This overwrites the workspace's default brands and categories for every member, so a confirmation dialog appears first. The option requires a preset to already exist in Workspace Settings.

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