Changelog

You can now give an evaluator its own trade area for each area-based data source. Before, they all used the workspace default. This works for Demographics Data, Cannibalization Data, and Analog Stores.

In the Custom Evaluators tab of Workspace Settings, expand a data source card and open Trade area. Pick Custom, then choose a Ring Buffer or Walk or Drive Time and enter its value. Pick Workspace default to go back. Each card's header shows the trade area it uses.

The tracked brand and category relationship Drawn is now Attracts. The three relationships are Attracts, Avoid, and Neutral. The new name appears in workspace settings, map popups, and PDF exports.

Ask the GrowthFactor Agent to change what you see on a study's map. It can switch a whole layer on or off. It can also show or hide single stores, deals, pins, and shapes.

Try:

You don't need exact names. The agent looks up the stores or deals you describe, by region, stage, or anything else it can read. Hiding a deal stage also hides deals moved into it later.

The changes apply only to your view of the study. They appear in the Layers tab, where you can switch anything back yourself.

Admins can give the GrowthFactor Agent background on their workspace. Open Workspace Settings, go to the Defaults tab, and fill in Workspace context. Industry, target customers, and brand positioning help most. The agent reads it in every conversation in that workspace. The field saves as you type and holds up to 2,000 characters.

If your workspace has a Site Score tab, its context field is now called Site Score context. It still feeds only the Site Score.

Write your own evaluator agents to score a location against the criteria your team cares about. An evaluator reads your instructions and pulls in the site data you give it. It returns a rating out of 5 with a written justification.

Admins create evaluators in the Custom Evaluators tab of Workspace Settings. Click New evaluator and work through three steps:

Set one evaluator as the workspace default with Make default. Locations evaluate with it first.

Select a pin, store, or deal on the study map. Custom Evaluator Agents is the first card in its panel. Everyone in the workspace can run an evaluator. Only admins can create or edit one.

Each result shows a colored rating badge, the justification, and when it ran. A location keeps its result until you click Rerun evaluator or change its details. If your workspace has several evaluators, switch between them from the dropdown on the card. View past evaluations opens every earlier run.

You can also ask the GrowthFactor Agent to run one. Try "Run the drive-thru evaluator on P1" or "Score these three candidates with our standard evaluator and compare them." Evaluators work through the MCP too.

When you export a study as a PDF, each pin includes its evaluation history.

To get started, see Custom Evaluators and the guide to Writing Evaluator Prompts.

You can now hide a single store, deal, pin, or shape from a study's map without switching off the whole layer.

In a study's Layers tab, click View on My Stores, My Deals, Pins, or Shapes to open its list. From there you can:

My Deals groups its list by Stages, so you can hide a whole stage or single deals within it. Each layer row reads how many items are showing, like 8 of 12 shown.

You can also right-click an item on the map and pick Hide on map. In the study's side panel, a hidden item shows an eye-slash icon. Click it to put it back on the map. New pins and shapes always appear on the map, even when you've hidden others in the same layer.

Union, Intersect, and Difference now add the result as a new shape and leave the shapes you selected in place. To get the old behavior, open the arrow beside an operation and pick Union and replace (or Intersect and replace, Difference and replace). That removes the selected shapes and keeps only the result.

The toolbar and the GrowthFactor Agent always keep the originals.

Workspace admins can add stores and deals in bulk. On My Stores or the Deal Dashboard, click Add and pick Import from CSV.

Each row becomes a store or a deal. Every row needs an address, or a latitude and longitude to look up. You can also include city, state, zip_code, store_type, total_sales, square_footage, and open_date. A deals import asks for a Stage, and every deal in the file goes into it.

Nothing is saved until you confirm the Preview Import. It counts the new rows, the rows that update something you already have, and any errors. A row that matches an existing store or deal updates it instead of adding a duplicate.

Click the camera button (Screenshot map) in a study's map toolbar to download the map as a JPEG. The image keeps your current zoom and the layers you have switched on. Markers that cluster on the map appear one by one in the image.

Open a study's three-dot menu on the Studies page or in the sidebar and pick Copy to another workspace. Choose a destination and click Copy. The original stays where it is. You need admin access in both the study's workspace and the destination.

If you're a member of the destination, tick Open the copy in to switch to that workspace and open the copy.

A trade zone anchored to a store or deal the destination can't reach comes across as an unlinked shape. A message lists those trade zones, and you can re-link them from the right side panel.

Ask the GrowthFactor Agent a demographic question in plain language. It picks the variables that answer it from the full demographic catalog, not only your workspace defaults. When you ask for a share, like the percent of households earning over $100k, it pairs the count with the right total, so the percentage is correct.

A forecast in an export now carries the model that produced it and the site properties you entered for that run. The same inputs appear in the forecast card.

Adding a tracked brand or category now takes one search box. Type in Add a brand or category… and the suggestions return both, each marked Brand or Category. Brands come first.

Tracked items sit together as chips, with categories in italics. The coloured dot on a chip sets its relationship: Drawn, Avoid, or Neutral. The brand and category counts above the list double as filters. Click one to see only those, and click it again to see everything.

Every business popup on the map carries a Rankings block with a toggle for which ranking you want. Switch between Popularity and Foot Traffic and the numbers swap in place.

Each source ranks a business two ways: against its Brand, and against its Category. Both break out Local, State, and National. Each card shows where the business lands and how many stores it was ranked against.

Popularity reaches businesses visit data doesn't. A POI with no foot traffic match used to open on No foot traffic data available with nothing else to say. Those popups now lead with their popularity ranks. An independent business has no brand to rank against, so it shows a Category ranking only.

When only one source can rank a business, the block names that source instead of offering a toggle.

A deal pin is the same white label pill a study pin uses, with the deal's name on it and its stage colour on the border. You no longer hover to read which deal a pin is. Long names wrap to a second line. A colour dot on the pin's trailing corner names the workspace the deal belongs to, so you can tell a shared deal from your own without selecting it.

Deals cluster. Zoom out and nearby deals collect into one bubble with a count. Click it to zoom in on what's inside. A bubble can hold deals from more than one stage.

Studies and Site Analysis draw a forecast the same way. The forecast figure, its change against the comparison, the model picker, and the site properties sit in one card on both pages. The PDF cover follows the same layout.

A workspace with no models configured gets a message in the card instead of a heading over blank space.

Signing in lands you on a home page that opens with one question: Where are we growing today?

Type an address into the search box and a new study opens with a pin dropped there and its default trade zone drawn. Type a question instead and the new study opens with the GrowthFactor Agent already working on it. The dropdown offers both, so you pick which one you meant. Press the / key from anywhere on the page to jump into the box.

Under the search box, New study, All studies, and Deal dashboard get you where you were going in one click.

Where you left off lists the three studies you edited most recently, and when you touched them. Home now sits in the sidebar, and the logo brings you back here.

Foot traffic now works on the shapes you draw. Select a polygon you traced or a boundary you extracted, open the Data tab in the right panel, and the Foot Traffic row estimates the visits inside it.

Click Estimate to start. The first run takes several minutes. Keep working while it builds, then come back to the shape and the estimate is waiting.

You get Annual visits for the area, the YoY change, and a Monthly visits chart covering two years. The chart opens on the busiest month. Last 12 months and The year before sit side by side, so you can see which months moved. Click any column to read that month's total.

Shapes under 10,000 m² carry a note. Small areas hold little signal, so draw the building plus its parking for a steadier estimate. An area with a hole in it, or one that crosses over itself, has no single region to measure, and a message asks you to redraw it as a solid shape.

The Available Listings layer narrows to the inventory you're looking for.

In a study, open the Layers tab and click Edit on the Available Listings row. On Site Analysis, click Layers, then Filter listings under the layer. Both open the same Filter listings panel.

The map redraws as you change anything. Reset returns every filter to its default. While a filter is on, the Filter listings button carries a dot, so you can tell the map is narrowed.

Your filters follow you. They're saved in your browser and apply to every study and to Site Analysis until you reset them.

Land is measured in acres, so setting a size range hides land listings. The panel says so under the size boxes.

Listings draw once you've zoomed in to roughly city level, and every pin is a single listing now.

The study map toolbar carries a search field you can see. It sits at the left of the toolbar, reading Search. Click it or press the S key to expand it, and ESC closes it. Dropping a pin by hand has its own toolbar button, Drop a pin (shortcut D).

Search an address or a place name. Picking a result flies the map there and drops a pin.

Type a business or a landmark by name and it comes back as a suggestion. Pick one and the pin takes the place's name, so a pin on Fenway Park is called Fenway Park rather than its street address. Site Analysis takes place names too, and leads its results card with the name.

An empty search box opens your Recent Searches, up to nine of them, each removable.

The search bar carries a checkbox naming your workspace's default trade zone, like Add 1 mile radius. Tick it and every pin you search for arrives with that zone already drawn. It stays ticked until you untick it.

The Add trade zone popover leads with the same default. One click draws it, and Edit default changes what it is.

Basic joins Streets and Satellite in the map style options. It's a muted base map, so pins, shapes, and data layers stand out against it. Pick it from the map style button on any map, or from Map style in a study's Layers tab.

Workspace admins can now pick which demographic metrics the platform reports on. Open Workspace Settings → Demographic variables, add the variables you want, and set how each one displays. This can be a raw count, or a percentage of a denominator you choose. Drag variables to reorder.

Your list drives demographics everywhere. The demographics modal keeps its usual age, income, gender, race, and education breakdowns, and adds a Workspace Defaults tab showing your variables in the order you listed them. Change the list in settings and an open modal repopulates, with an indicator while the new numbers load.

Turn on Analog Matching for a variable and it also becomes one of the metrics used to find analog stores, so the comparables you match on and the demographics you report on are one list.

PDF and Excel exports include your Workspace Defaults variables, for both demographics and analogs.

Demographic presets have been replaced by your own configured list, and the preset switcher no longer appears in Workspace Settings.

Analogs is now its own operation in a Study rather than a section nested inside a forecast. It runs automatically for every pin and deal using your workspace's default trade zone, so comparable stores are there without opening the forecast first, and a location can be weighed on its analogs alone.

Study exports always include analogs when the operation succeeded.

Hourly vehicle traffic now appears everywhere you work with a location, not just the Vehicle Traffic hover popup.

Click a pin in a study or search an address in Site Analysis and the traffic panel breaks the day into 24 hours, with the peak hour called out. The same breakdown carries into PDF and Excel exports for both studies and site analysis.

The GrowthFactor Agent reads hourly traffic too. Ask which hours are busiest on a road segment, or how two candidates compare at the times of day that matter to you, and it answers from the hourly numbers rather than the daily total.

Files you upload show as a standard map layer, and all uploads open in the same layer view.

The Territories layer group and its legend entry no longer appear, and the share dialog no longer offers Limit to territory boundary.

Long agent conversations have a context limit. As you approach it, a message appears in the chat while there's still room to act. If you are approaching the context limit, consider starting a new chat.

Hover a road segment on the Vehicle Traffic layer and the popup now breaks the day into 24 hours. You get the daily volume, a bar for each hour, and the peak hour called out beneath the chart.

Segments without hourly coverage say so instead of showing an empty chart.

The GrowthFactor Agent now stops for your approval before it creates, changes, or deletes anything. An approval card appears in the chat above the composer, naming the action and the details it's about to use. Choose Approve to let it run, or Cancel to stop it.

Approval is required for creating and updating sites and deals, and for deleting pins, shapes, and annotations in a study. Everything else runs as before.

When the agent lines up several of these at once, each one gets its own card. The run picks up again once you've decided on all of them.

Your Deal Dropbox link can now take several deals at once. Anyone submitting through it can select up to 50 files on the Photo or File step.

A single file works the way it always has. Two or more open a review grid with a row per file, and the address, square footage, price, and date already pulled from each one. Every field stays editable, and each row shows whether it's ready or still needs an address. Rows can be dropped before anything is submitted. Submitter name, email, and phone are entered once and cover the whole batch.

Cannibalization in a Market Planning study now works between any two locations on the map. Compare a pin against another pin, against your existing stores, and against your deals. Open a pin, store, or deal in the study panel and select the Cannibalization operation.

Each trade zone drawn on the location you're analyzing gets its own tab. Pick one and you get a combined overlap percentage for that zone, then a row for every pin, store, and deal it overlaps. Each row carries its own percentage and a Low / Mid / High badge. Uncheck a row to leave that location out, and the overlap recomputes without it.

Only locations with a trade zone drawn on them take part. If a pin you expected is missing from the list, draw a trade zone on it.

Full breakdown opens the complete picture: every source trade zone scored against each of your target's zones, with the highest overlap called out at the top.

Deals in the study are now compared alongside pins and stores. A deal's trade zones count as its footprint, so a candidate weighed against a deal already in your pipeline shows that overlap directly.

The GrowthFactor Agent runs the same comparison. Ask how much a pin overlaps the other pins in your study and it reports each overlap along with a union total. Name specific pins or drawn areas to narrow the comparison, or ask it to leave your portfolio stores out. When a pin has no trade zone, the agent says so and offers to draw one before running the numbers.

Study PDF and Excel exports carry the same results.

Create deal on a study pin now carries the pin's work over with it. The deal takes the pin's name, and the trade zones drawn on the pin move to the deal so they stay attached. The pin restyles to your first deal stage's color and picks up a deal icon. It then appears in the Deals & Stores section of the study overview, with the same deal details and operations any other deal pin has. Pins that have become deals are no longer draggable, so the deal's location stays put.

Market Planning is entering general access! Market Planning expands your horizons, letting you analyze entire markets and plans in addition to specific sites.

Market Planning work is done in studies, so you can save your work and share it with your team. A study is one map in one workspace holding everything you've put on it — the candidates you're weighing, the areas you've drawn, and the analysis you've run against them. It stays private until you share it with your workspace, and it's all saved as you go.

Drop pins for the locations you care about, draw or extract the areas around them, and generate trade zones as rings, drive and walk times, or foot-traffic catchments. Your existing stores and deals are already on the map, so a new candidate can be compared against your footprint the moment you place it. Shapes can be combined with union, intersect, and difference when the area you want doesn't match a boundary anyone has drawn.

Every pin and zone carries the analysis you'd expect: demographics, GrowthFactor Score, sales projections, foot traffic, and cannibalization against everything else in the study. Weigh one address on its own, or lay out a dozen candidates across a market and compare them side by side.

The GrowthFactor Agent sits beside the map and acts on the study directly. Ask it to drop a pin, draw a trade zone, pull demographics, run cannibalization, or leave a note, and the change lands on the map for you and your teammates to see.

Share a study with your workspace as an editor or view-only, leave annotations anywhere on the map, and comment on individual pins and shapes. Studies can be starred, searched, sorted, and archived, and any study exports to PDF or Excel — with the agent transcript and annotations along for the ride.

New Market Planning studies start out as "Untitled study" — now they name themselves. As soon as you ask the GrowthFactor Agent a question or drop your first pin or boundary, the study is automatically retitled to reflect what you're exploring (e.g. "Tampa retail expansion"). Any existing study still called "Untitled study" gets the same treatment the next time you work in it. Studies you've already renamed yourself are never touched.

Regenerating an analysis from the deal dashboard now respects your workspace's configured default analysis settings, such as a custom ring radius, instead of reverting to the platform defaults.

The Print Report PDF now gives more context on the map pages, including the number of tracked businesses and the population a polygon encompasses, so it's clearer what you're looking at. A table of contents has been added to the first page, and the GrowthFactor Score is consolidated onto a single page.

The agent's Pedestrian & Vehicle Traffic table now reports each road segment's real distance from the site in miles — matching the rest of the report — instead of showing the segment's own length in meters.

Right-clicking (or long-pressing on touch) a pin or trade zone on the study map now opens a context menu with actions.

Pin context menu

Trade zone context menu

Pins and the deals created from them are now connected. A pin linked to a deal shows a file icon so you can tell at a glance which pins have become deals, and a View deal link takes you straight to that deal's page. Each pin maps to a single deal. Creating a deal from a pin that already has one is no longer possible, so you won't end up with duplicate deals for the same location. The deal's activity log records where it came from: "Created deal from pin [pin name] in [study name]" so every deal traces back to the study and pin that started it.

The study demographics panel is richer and more precise:

The GrowthFactor Agent now knows about vehicle traffic. Ask it for traffic counts along a corridor or near a candidate site and it pulls the data directly in conversation.

Setting up a forecast is now faster and less cluttered. Models can be configured with default values for their input fields, so each new forecast opens pre-filled with sensible inputs instead of a blank panel — handy when a team consistently models with the same assumptions. Once your inputs are set, you can collapse the model inputs entirely to keep the focus on results.

The GrowthFactor Agent now remembers your conversations. Every chat is saved to History, so you can step away and pick up right where you left off, with the full thread loaded back exactly as you left it. Transcripts are clean and accurate, showing the conversation as it actually happened. The agent has also become a little more careful: when you ask it to submit a feature request, it now confirms with you before sending rather than filing it automatically.

Consolidated filter menu — workspace filtering and the other page filters now live together in a single menu, making it easier to narrow what's shown

The Print Report PDF has been reorganized for readability:

Sales forecast model features can now accept multiple values. Multi-select features are marked (multiple) and display their options as clickable pills — toggle every option that applies to the site and the forecast updates accordingly.

Market Selection Workflow in the Agent

Ask the GrowthFactor Agent about a region (city or state) and it now responds with a rough market estimate built from demographics and site scores for the core nearby municipalities, plus a pointer to the full market selection product.

Agent Reliability

Other Fixes

Meet the GrowthFactor Agent — a conversational AI analyst built into the GrowthFactor app. Ask it to find sites, score locations, pull demographics, run cannibalization, fetch foot traffic, and assemble trade zones. The agent carries out the work using the same tools you'd use yourself, and surfaces the results back as text, tables, and map layers.

A per-brand Market Selection map layer, powered by GrowthFactor's market-selection model, is available to select customers alongside your other custom layers. Reach out to analyst@growthfactor.ai to enable it for your brand.

Workspaces let you organize your organization's data — stores, deals, layers, files, and more — into separate groups with independent access controls. Use workspaces to partition work by region, department, brand concept, or any structure that fits your team.

Workspaces form a tree hierarchy starting from a root workspace. Each workspace can have its own name, description, color, and settings — including model variables, trade zones, and brand behaviors — so different teams can tailor their analysis independently. Resources like deals, sites, tags, shared maps, custom layers, and files can be moved or copied between workspaces individually or in bulk.

The workspace switcher in the sidebar now lists every workspace you have access to, not just the ones you're a direct member of. Workspaces you have admin access to through a parent role but haven't joined directly show an inline Join option. Clicking it adds you as an Admin and switches you into the workspace.

Admins of the active workspace also see three quick-action buttons at the bottom of the dropdown:

Workspace administration now lives in a single dialog opened from the Settings button in the workspace switcher. The left pane is a workspace tree picker, the right pane has four tabs for the selected workspace:

Workspace name, color, and description are editable inline at the top of the right pane, and a + Create sub-workspace action is always one click away.

Files and custom layers can now be transferred between workspaces, both individually (via each card's three-dot menu) and in bulk (from the Resources tab in Workspace Settings). Custom layers are copied so the original stays in the source workspace; files, deals, sites, shared maps, and tags are moved out of the source.

A redesigned Members page gives admins full control over who can access what. Each member can be assigned a Viewer, Member, or Admin role per workspace, with permissions flowing downward through the tree. The new Viewer role provides read-only access for stakeholders who need visibility without editing access.

A new Ask AI button is now available in the Help menu across all dashboard pages. Click the ? icon in the sidebar footer, then select Ask AI to open an AI-powered assistant that can answer questions about the GrowthFactor platform — without leaving the app.

The assistant comes with suggested questions to get you started, like "How do I create a new deal?" and "How do I search a site?", and can help you navigate features, understand data, and troubleshoot issues in real time.

Stores now open on a full dedicated page instead of the previous edit modal. Click any store in My Stores to open its detail page with a header, breadcrumb navigation, and four stat cards (Square Footage, Annual Sales, Sales / Sq Ft, and Open Date).

Switching between organizations is now more reliable:

Percent and Raw Toggle on Demographic Charts

Demographic bar charts now include a toggle to switch between percent and raw value views, making it easier to compare data in the format most useful to your analysis.

Vehicle Traffic GrowthFactor Score Lens

Vehicle traffic data is now available as a GrowthFactor Score lens, giving you an additional dimension for evaluating site potential.

Referral Button in Sidebar

A new referral button has been added to the sidebar, making it easy to share GrowthFactor with colleagues and partners.

Other Fixes

You can now personalize which brands and categories display on the Tracked POIs layer directly from the map. Click Edit what's shown under the Tracked POIs toggle to add or remove specific brands and categories from the display. Click Apply to confirm your changes, Reset to revert, or Sync to match your organization's current settings.

These edits are temporary and scoped to your session — they don't affect other team members or change your organization's permanent settings. For permanent changes, update your organization's presets in Organization Settings.

Other Improvements

Map Previews on Deal Dashboard

Deal cards on the Deal Dashboard now display a map preview thumbnail instead of the previous analysis icon. Click the preview to jump directly into the full site analysis map, making it easier to visually identify and navigate to deal locations.

GF Score Lens Weights and Data Source Configuration

GrowthFactor Score lenses can now be weighted to reflect what matters most to your concept — if one or two scoring dimensions are more important, their weights can be increased so they contribute more to the overall score. Lens descriptions and data source connections can also be customized per lens. Reach out to the GrowthFactor team at analyst@growthfactor.ai to configure your lenses.

Updated Help Menu

The help menu has been redesigned with a new icon-based layout in the sidebar, providing quick access to documentation, the product roadmap, feedback, and keyboard shortcuts.

Other Fixes

Customize the prompts and data sources for GrowthFactor Score Data to make scores more accurate, helpful, and relevant to your business.

Competitive filtering now works by both category and name, across company size. In your settings, you can specify both names to track and categories to track. The UI displays results limited to your selections, with a gated number of categories or brands per account.

We have shifted from the deal modal to full dedicated deal pages. Deals now open on their own page instead of a modal overlay.

We've renamed the "Local Business" section to "Visitation" across the platform, including in data cards, map popups, and report exports. This better reflects what the section actually covers: foot traffic data and nearby business rankings.

We've split the "Share & Export" button into two separate actions — "Share" and "Export" — each with its own dialog.

The Create Shared Map dialog now gives you granular control over what recipients can see. You can toggle visibility for specific data (Forecast, Visitation), individual cards (Analogs, Demographics, Score, etc.), and choose whether to limit the map to a territory boundary. All currently visible layers, including custom data layers, are included automatically.

The Export Report dialog lets you quickly select which sections to include in your print or Excel export without any of the sharing options getting in the way.

Existing store foot traffic and trade zone data can now be viewed with a click for any pin on a map.

New "Open Report" button lets you analyze competitors on the Sited Analysis Map. When you click on a business on the map to see its visits, you can now open a report and run a GrowthFactor search on that specific location. This lets you dig into competitor demographics, customer draw, and potential brand cannibalization.

Deal names can now be customized instead of just showing the address. This makes it easier to identify and manage deals the way you think about them.

You can now have our team use arbitrary site data to forecast anything — from sales, to memberships, to sales of specific retail baskets. Select from multiple forecasting models directly in the platform. Instead of filtering out sites to adjust your forecast, we now create tailored models for your store sets. Note that this means your selected filters will no longer affect your forecasting results.

We've also updated Excel and PDF exports to reflect which model and inputs were used to produce the forecast. Reach out to our team at analyst@growthfactor.ai to build and start using new models!

Added a "Help & FAQs" in the sidebar that links to the product documentation. This documentation explains each feature and how to use them. It also elaborates on best practices, tips, and frequently asked questions.

For organizations that don't have forecasting models, we have hidden the forecasting card. This removes the default data from the site analysis page and report exports, streamlining the user experience.

Minor Updates

Bug Fixes

This release resolves several bugs, including issues with foot traffic data, layer visibility, sales reporting, and version updates for the GrowthFactor tool.

The scroll bar on the POI data card now disappears when not in use, improving the appearance of screenshots taken of the data card for analysis.

Improved PDF maps — the ability to include maps in PDFs has been added, improving exports from the platform.

Users can now persistently access and customize their reports and analyses: