Market Selection

Market Selection is a per-brand map layer that highlights areas across the US where GrowthFactor's AI model believes your brand should exist, but currently doesn't. Use it to prioritize where to look next and where to engage brokers.

Market Selection is available to select customers as a Beta release. Reach out to [email protected] to enable it for your brand.

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How it works

We trained an AI model to predict where each brand's stores would exist across the entire US, using cotenancy (which other brands cluster together) and demographics (the population and economic profile that supports the brand) as inputs.

The hexagons you see on the map represent areas of opportunity — places the model believes a store of yours should exist but doesn't today. Each hexagon is scored independently, which is why you'll often see many regions surfaced at once: the model evaluates every area in isolation rather than picking a small handful of "winners".

How to use it

Market Selection is not a golden record that says "you'll do well here." It's meant to give directional guidance, a starting point for where to look, which markets to study more deeply, and which brokers to engage.

To use the Market Selection layer:

1. Turn on the Market Selection layer to see candidate regions for your brand

2. Zoom into a region of interest and use Site Analysis and the GrowthFactor Score to evaluate specific addresses

3. Validate the strongest candidates with Cannibalization, Foot Traffic, and Demographics before engaging a broker

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Feedback

This is the Beta version of the model, and we're actively iterating. We're eager to hear where it succeeds, where it misses, and which regions feel obviously right or obviously wrong for your brand. Send feedback to [email protected].