# Market Selection **Market Selection** is a per-brand map layer that highlights areas across the US where GrowthFactor's AI model believes your brand should exist, but currently doesn't. Use it to prioritize where to look next and where to engage brokers. > Market Selection is available to **select customers** as a Beta release. Reach out to to enable it for your brand. *** ## How it works We trained an AI model to predict where each brand's stores would exist across the entire US, using **cotenancy** (which other brands cluster together) and **demographics** (the population and economic profile that supports the brand) as inputs. The hexagons you see on the map represent **areas of opportunity** — places the model believes a store of yours should exist but doesn't today. Each hexagon is scored independently, which is why you'll often see many regions surfaced at once: the model evaluates every area in isolation rather than picking a small handful of "winners". ## How to use it Market Selection is **not** a golden record that says "you'll do well here." It's meant to give **directional guidance**, a starting point for where to look, which markets to study more deeply, and which brokers to engage. To use the Market Selection layer: 1. Turn on the Market Selection layer to see candidate regions for your brand 2. Zoom into a region of interest and use **Site Analysis** and the **GrowthFactor Score** to evaluate specific addresses 3. Validate the strongest candidates with **Cannibalization**, **Foot Traffic**, and **Demographics** before engaging a broker *** ## Feedback This is the Beta version of the model, and we're actively iterating. We're eager to hear where it succeeds, where it misses, and which regions feel obviously right or obviously wrong for your brand. Send feedback to . --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.growthfactor.ai/analyze-site-intelligence-and-selection/market-selection.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.