Growthfactor Agent
The Growthfactor Agent is a conversational AI analyst built into the GrowthFactor app. Ask it a question in plain English and it carries out the work using the same tools you'd use yourself — finding sites, scoring locations, pulling demographics, running cannibalization, fetching foot traffic, and assembling trade zones — then surfaces the results back as text, tables, and map layers.
Opening the Agent
Open the agent from the sidebar in any dashboard view. It opens in a side panel, next to a map of your sites.
What you can ask
The agent is best at the kinds of questions you'd otherwise click through several screens to answer. A few starting points:
Find sites — "Find me three candidate sites in Charlotte with strong daytime population and low cannibalization."
Score a location — "Score 1234 Main St, Austin, TX."
Pull demographics — "What's the median household income in a 3-mile ring around 500 5th Ave, NYC?"
Run cannibalization — "If I open at 100 King St, Charleston, which of my existing stores would be cannibalized?"
Pull foot traffic — "What's the weekly foot-traffic trend for the Starbucks at 200 Park Ave?"
Compare options — "Compare the trade-area demographics for these three addresses."
How results show up
Text and tables — answers appear inline in the chat, with tables for multi-row results
Map layers — when the agent runs an analysis that produces geography (trade zones, cannibalization, candidate sites), the resulting layer appears in the map legend so you can toggle it alongside your other layers
Conversation history — scroll back through your session to revisit prior turns; a thinking indicator shows between submit and the first response
Workspace context
The agent reads context from the active workspace you're in:
Site Score lenses and weights
Default trade-zone definition
Tracked brands and categories
Brand-specific model defaults
If you're in a sub-workspace, the agent uses that sub-workspace's context, not the root workspace's. To run a question against a different workspace's context, switch workspaces first.
You can also ask the agent to use a specific trade zone in your question (e.g., "use a 5-minute drive time"), and it will use that instead of the workspace default for that turn.
Tips for good results
Be specific about location — full addresses or named places work better than vague descriptions
Specify the trade zone if the default isn't what you want
Iterate — the agent has conversation history, so you can refine ("now do the same for these other three addresses") instead of restarting
Share feedback — the agent is new and improving quickly; let us know what worked and what didn't at [email protected]
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